Boosting sales force efficiency at every point
Atanor boosts the efficiency of your sales force substantially, leaving sales team members free to focus on pivotal issues, such as listening carefully to the requirements of prospective customers and the relevance of the presentations they use to sell your products and services.
Atanor drives the whole sales process, from the start of the sales call to the close by automating all the administrative aspects to leave a sales engineer free to focus on meeting the customer’s needs.
Atanor guides your sales staff throughout the sales meeting, providing them with objective information on the offerings best suited to delivering customer satisfaction in the context of the company’s most recent policies.
Design multimedia procedures easily
After only a few hours training, staff who really understand their jobs can create processes by designing and illustrating them using Atanor. Procedures can be built by sales staff for sales staff with no computer programming required. Multimedia content – images, video and documents – can be easily inserted to maximize instructional value. Atanor can be used to create an extensive range of different procedures, from assistance to specification, depending on how the sales call progresses. The speed with which Atanor procedures can be created and edited delivers the level of responsiveness needed to adapt rapidly to changes in competitor activity, products and company sales strategy.
Optimize the working environment
The highly intuitive interface of applications developed using Atanor ensures that sales staff spend the great majority of their time in customer meetings and not on administration or using a plethora of different applications. Atanor’s built-in connectors make it easy to integrate applications developed in connected environments, like the CRM, ERP or EDM systems. That means there’s no longer any need to constantly switch between packages and data entries. The user interface is so user-friendly and simple that new members of staff don’t even need training.
Guide your sales staff efficiently and effectively
Atanor can include within the guidance or scripting procedure, process rules or sequencing designed to enable each sales rep to handle the most complex situations logically and consistently. This ability provides sales departments with a guarantee that every sales engineer is able to select the right product for the right customer, that price quotations are correct to the nearest cent, that the full sales potential is properly identified and that the sales presentation is delivered as it should be. Atanor makes it possible to manage the kind of complex rules that govern the sale of financial products, healthcare products, telecoms services and other service industries and/or technology products.
Automate everything useful
Atanor doesn’t stop at sales call management, it also manages all the associated activities, such as generating a price quotation, sending an e-mail and creating a task in the CRM tool. All of these tasks can also be automated. Atanor provides dynamic and flexible generation of PDF, Word and HTML documents, as well as Excel spreadsheets containing graphs, tables… all fully compliant with your corporate identity. During the sales call itself, an Atanor procedure can invoke external systems to run a credit check, credit card payment or zip code check, for example.
Manage systems integration
Atanor has been designed with openness and integration as primary goals. It therefore dialogs with multiple systems during the sales process, enabling the user to apply a dynamic approach that’s straightforward and clear.
Improve your processes
Atanor’s auditing and reporting capabilities are designed to handle all sales call data, by date, user and outcome. Atanor monitors the paths most commonly followed in sales calls, and the time required to make the transition from one part of the process to another. These features give the designer the opportunity to monitor how the scenarios are used, and improve them by resolving bottlenecks.
Users can also escalate their comments as part of contributing to process improvement and ensuring that procedures are in line with their real-life requirements.
Boost sales of regulated services at the same time as ensuring compliance
How can you guarantee that all customer interactions comply fully with your strategy and current regulations? Atanor is a human-centric software package which focuses on how people do their jobs. Atanor allows you to generate guidance applications that track processes required for the smooth-running of the company. The impact on information processing quality and speed is immediate. The time required for team certification and training is shorter. In call centers, the unrivaled scripting capabilities of Atanor for sales and services help you to implement all the features that make your strategy special, achieve your targets and – if you need to – evidence that every customer interaction has definitely complied with the defined process.
Our customers use Atanor to write their procedures and ensure that all the relevant controls – often important in banking, insurance and the service industries in general – have been fully and properly complied with. The ability to build or import the appropriate rules and regulations into the procedure means that you can be certain that the recommendations made by field or on site sales engineers is relevant and compliant on every occasion. This level of complexity is addressed with all the necessary accuracy, regardless of call type. When rules change, procedures are automatically updated when an external business rules management system is imported. Alternatively, they can be updated directly by the business expert. Either way, the changes are immediately available to users, removing any need to retrain staff.
Incorporate rules and calculation logics
Atanor has been designed for maximum user-friendliness. Business experts can easily and collaboratively build or import rules and calculations from external systems to automate the dynamic management of all sales options, ensuring full compliance with company policy and industry regulation. When rules and/or calculations change, the same experts can simply edit and republish the procedure with just a mouse click. Atanor contains a decision support tool to ensure that the product recommended is consistent with the relevant sales or purchasing recommendations and advice. Estimates and quotations can be calculated and issued automatically, either during the sales process or at the end of it. Atanor ensures that what is essentially specific to the company can be developed and maintained easily without external expenditure and evolutive maintenance cost.
The data generated by processes are integrated into your existing systems, and particularly your CRM system. The level of integration flexibility provided by Atanor means that you can select the storage method and location that comply with your security standards, without compromising the ability to process data simply and directly within each process.
Automated internal compliance
Within regulated sales processes, specific tasks must be completed and particular documents created to ensure compliance with legal requirements. Atanor provides the dynamic, flexible management of Word, PDF, Excel and HTML documents required to achieve this compliance. It can also trigger mandatory actions during or at the end of the process and provides the full tracking capability required to meet the needs of compliance audits. This automation and tracking capability greatly facilitates the monitoring and quality control tasks required by all regulated sales, at the same time as ensuring consistency of the documents saved.
Version and security management
Atanor includes comprehensive versioning of published procedures and associated documentation, making it possible to revert to the previous version with a single mouse click, if necessary. The built-in publication logic maintains proper separation between roles and levels within roles throughout the process design, validation and go-live phases. These features further facilitate the strict attention to detail required in this type of environment.
Comprehensive auditing and reporting
Organizations must be able to evidence their compliance with regulatory requirements. To this end, they must be able to provide all the information required by unannounced comprehensive tracking audits. The saving of data, the paths used, the steps completed and all associated actions are automated internally by Atanor, which also date-stamps and time-stamps every step completed in the procedure.